WESTERHALL ANNOUNCED AS RUM SPONSOR OF COWES WEEK 2017
Grenadian rum Westerhall has been announced as sponsor and rum supplier to Lendy Cowes Week 2017.
The family owned, award-winning rum distillery has been in operation since the early 18th century. Westerhall have won the bronze, silver, gold and coveted Rum Master award at The Spirits Business Rum Masters Challenge and are now stocked in some of the most exclusive rum and cocktail bars in London.
Westerhall will be bringing their four flagship rums – the No 3, No 5, No 7 and No 10. Each has a distinctive flavour profile, with different combinations of buttery, honey and spicy tastes. They work brilliantly enjoyed in easy-sipping rum punches, delicately flavoured cocktails, neat or on the rocks.
Nick Kingsman, Managing Director of Westerhall Rums, said this: “I’m hugely excited about Cowes Week 2017. I’ve been attending as a fan of sailing for many years and the opportunity to be a part of it is fantastic. The Grenadians certainly know how to party and we’ll be looking to channel some of their culture into Cowes!”
CWL’s Commercial & Marketing Director, Kate Johnson, said: “we’re extremely pleased to welcome Westerhall Rums to Lendy Cowes Week. We are looking to working together to develop a range of exciting plans for our competitors and visitors to experience the product and a little bit of the Grenadan spirit”.
Lendy Cowes Week 2017, which will run between the 29th of July and 5th of August, is going to be bigger than ever and, with the Westerhall touch, will have a hint of the Grenadian carnival about it.