Rocking at the Rum Shack at Lendy Cowes Week 2017
In May 2016 we finally launched our new website and branding. In August 2016, we began thinking about sponsoring Cowes Week 2017 and here we are, one year later, wondering where the time went.
The past year has been huge for us. As well as sponsoring one of the best events of the British summer, we’ve picked up national distribution and can now be found in some of the best cocktail bars, pubs and restaurants in the country. Rave reviews have been coming in, and awards too – in the spring, our No. 10 rum picked up the title of Best Dark Rum in the UK at the World Drinks Awards. It was also named one of the top 5 dark rums in the world.
Soon after that, we were snowed under with preparations for Lendy Cowes Week. Arranging distribution, designing and printing collateral (including our popular giant deckchair!) and designing and building the Westerhall Rum Shack kept us rushed off our feet. At the end of July we arrived on the Island with a lorry full of rum, jugs, cups, stirrers, deck chairs, barrels, pieces of Rum Shack and a whole heap of nerves about what the week would bring.
In the end, the worrying was for nothing. Lendy Cowes Week couldn’t have gone better for us – we arrived hoping to give the locals, competitors and spectators a little taste of Grenadian spirit and the reception was absolutely amazing. Every tasting, party and event we attended went brilliantly and our bright pink caps proved a big hit. Working together with Sunsail we did daily boat drops to thirsty competitors and have learned that the sailors’ taste for rum has not been overstated.
We also learned during Cowes Week that we are now stocked on 31dover.com, which we are absolutely thrilled with. Head there now and order some No.5 or No.10 with a 10% discount by using the code RUM10. This is for a limited time only so don’t miss out!
Keep an eye on our social media pages and this blog for news of what we’ve got planned for Christmas and beyond. There’s still lots to look forward to!