It's Nearly Here: Lendy Cowes Week 2017
From the 29th of July to the 5th of August, we’ll be attending Lendy Cowes Week as the OFFICIAL REGATTA RUM!
That means our rums will be served in every bar and pub across Cowes to the hundreds of thousands of revellers who attend the week.
Even better the Westerhall Rum Shack, as the official competitor bar, will be front and centre of all the celebrations. We’ll be there serving classic rum cocktails as well as our own Pink ‘n’ Stormy and Cabusai Cooler.
Over the past few months we’ve been back and forth to the Isle of Wight regularly meeting landlords, licensees, organisers and fellow sponsors to get the lay of the land and introduce ourselves. We’ve very pleased with the reaction we’ve had so far – the Cowes locals have been unbelievably enthusiastic (especially after a hearty tasting session) and we have formed great partnerships with Fever-Tree, Musto and Sunsail, As big, established brands it’s been brilliant for us, a small family-run business, to get such a great reception from them. Keep an eye out for cross-promotions and partnerships with those guys as we get closer to the event itself.
So far, everyone who has been introduced to Westerhall has absolutely loved the rum. The natural spices and careful ageing process are what makes Westerhall so special, and those who taste it are immediately taking notice. What’s more we see Lendy Cowes Week as a chance for us to show that, like with the gin industry, there are some amazing artisan rums being produced across the world that have so much more to offer than the big brands.
Since we first confirmed sponsorship in November last year we’ve struggled to contain our excitement and the months have gone by in a flash.
If you’re coming along to the Isle of Wight for the week you’d better make our Caribbean-themed Rum Shack one of your first priorities to get the party started in style. Even better, we’ll be running social media competitions, giveaways and loyalty programs for regular rum drinkers to win Westerhall merchandise. We’ll also be giving prizes away to competitors, including a full gallon of rum for the winner of the Sevenstar Triple Crown race. We’ll update this blog in the coming weeks to reflect any new offers or changes, and make sure you follow us on social media so you don’t miss out on anything.
Counting down the days!
Photo credit: Paul Wyeth